Tag ~online advertising

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Google brings in BERT to improve its search results
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Invasive scheme spotted that foxes tracker blockers
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Data from Dutch public broadcaster shows the value of ditching creepy ads
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Banning digital political ads gives extremists a distinct advantage
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UK finally opens antitrust probe of Googles role in the adtech stack
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Boost ROI with intent data and personalized multichannel marketing campaigns
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Tackling touchpoints on your customers path to purchase
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Europe offers tepid set of political ads transparency rules
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Baidu leads 300M investment to bring its search smarts to elevator ads
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Adtech told to keep calm and fix its lawfulness problem
techcrunch
Ravel emerges from stealth with privacyfirst data tools based on scalable homomorphic encryption
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Growth marketing experts survey: How would you spend a 75000 budget in summer 2022
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Targeted ads offer little extra value for online publishers study suggests
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Oath agrees to pay 5M to settle charges it violated childrens privacy
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France fines Google 268M for adtech abuses and gets interoperability commitments
techcrunch
Is the advertising market in trouble
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In a postcookie world RTB is key to effective digital marketing
techcrunch
For true transparency around political advertising US tech companies must collaborate
techcrunch
5 common growth marketing mistakes startups make
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Privacy experts slam UKs disastrous failure to tackle unlawful adtech
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Demand Curve: 7 ad types that increase clickthrough rates
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German antitrust office starts asking questions about online ad platform giants
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Google acquires cloud migration platform Alooma
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Adtechs compliance theatre is headed to Europes top court
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Accessing social groups through referrals
techcrunch
How should B2B startups think about growth Not like B2C
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Growth marketing experts survey: How would you spend a 25000 budget in Q1 2022
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Building customerfirst relationships in a privacyfirst world is critical
techcrunch
Twitter to begin pilot testing Fleet ads starting today
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A new YouTube feature will make its connected TV ads more shoppable
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Google and IAB ad category lists show massive leakage of highly intimate data GDPR complaint claims
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Europes top privacy regulator calls for ban on political microtargeting
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Facebook rolls out checks for UK political ads
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Use data from Q5 to boost mobile app growth for the entire year
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5 companies doing growth marketing right
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Branch pairs up with TUNE to create a supersized marketing and measurement platform
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Google asks a judge to dismiss Texas antitrust lawsuit about its ad business
techcrunch
Walmart acquires adtech startup Polymorph Labs to scale up its ad business
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Facebook named in suit alleging job ads on its platform unlawfully discriminated against women
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Facebooks dark ads problem is systemic
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Sensitive data ruling by Europes top court could force broad privacy reboot
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Amazon is Primed for online domination
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Demand Curve: Questions you need to answer in your paid search ads
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EU govt and public health sites are lousy with adtech study finds
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Google expands controls to let you mute those annoying ads that follow you on every site
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We need universal digital ad transparency now
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UKs CMA launches investigation into digital advertising and its potential harm to consumers
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This early GDPR adtech strike puts the spotlight on consent
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Google and Facebook must pay media for content reuse says Australia
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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there