Tag ~online advertising

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Use accelerated retargeting to increase conversions
techcrunch
European parliament backs big limits on tracking ads
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5 growth marketing predictions for 2022
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Branch pairs up with TUNE to create a supersized marketing and measurement platform
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German antitrust office starts asking questions about online ad platform giants
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SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher
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The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail
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Google will let you turn off YouTube ads for alcohol and gambling
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Data from Dutch public broadcaster shows the value of ditching creepy ads
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The downfall of ad tech means the trust economy is here
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Fighting the copycat stigma in SaaS: 3 tricks that work
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Europes top privacy regulator calls for ban on political microtargeting
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Tech and ad giants sign up to Europes first weak bite at fake news
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Crossselling startup Carro secures 20M to connect brands with each other influencers
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Tencents mixed bag for Q1: record profit despite weakest revenue growth yet
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EU is now investigating Googles adtech over antitrust concerns
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Theres an access code for Visible in its online ad
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Walmart acquires adtech startup Polymorph Labs to scale up its ad business
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Former Snap employees raise 9M for Trust emerging from beta to level marketing playing field
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Fortynine states and the District of Columbia are pushing an antitrust investigation against Google
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Will the 2020s be online advertisings holistic decade
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EU govt and public health sites are lousy with adtech study finds
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Pixalate tunes into 181M for fraud prevention in television mobile advertising
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Is the internet advertising economy about to implode
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Valued at 50M Body404 wants to bring Chinese indie brands to the world
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How to see another companys growth tactics and try them yourself
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TV advertising didnt die it just moved online
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Avoiding brand risk in podcast advertising
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European Parliaments IMCO backs limits on tech giants ability to run tracking ads
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Twitter to begin pilot testing Fleet ads starting today
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Apple says Lockdown Mode in iOS 16 will help block government spyware attacks
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Google and IAB ad category lists show massive leakage of highly intimate data GDPR complaint claims
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Adtech giant Criteo faces 65M fine in France for GDPR consent breaches
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How to profit from valuable peer referrals hiding in Slack
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To curb lobbying power Elizabeth Warren wants to reinstate the Office of Technology Assessment
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Targeted ads offer little extra value for online publishers study suggests
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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
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How to work with top influencers and avoid ad blockers
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Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa
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Googles adtech targeted by publisher antitrust complaint in EU
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Google brings in BERT to improve its search results
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Facebook wont ban political ads prefers to keep screwing democracy
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International coalition joins the call to ban surveillance advertising
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Reddit acquires contextualization company Spiketrap to boost its ads business
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Dating and fertility apps among those snitching to out of control ad tech report finds
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Tackling touchpoints on your customers path to purchase
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Oath agrees to pay 5M to settle charges it violated childrens privacy
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Athleisure icon Ty Haney raises 98M in fresh funding for her blockchain rewards startup
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Create target customer personas to develop successful growth strategies
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A scale story: TechCrunchs parent company links up with Taboola